Barbie named top offender for 'greenwash' at eco awards
LONDON - Mattel's Barbie "Bcause" campaign has been named the worst example of cynical 'greenwashing' by the Green Web Awards.
Barbie: Mattell accused of 'cynical greenwash'
Tags
- greewash |
- Mattel |
- Barbie |
- Public Relations |
- FMCG |
- Consumer Goods |
- ExxonMobil |
- Marketing |
- greenwashing
Jobs
- Digital Content Manager, Sage UK Limited
- , North East England
- Account Manager, Livewire PR
- £27-33K, West London
- MARKETING MANAGER :: INTERNATIONAL PROPERTY COMPANY, Dylan*
- Up to £55k + fantastic bens, Central London
- STAFFING AGENCY :: INTEGRATED AGENCY, Dylan*
- ,
