Barbie named top offender for 'greenwash' at eco awards
LONDON - Mattel's Barbie "Bcause" campaign has been named the worst example of cynical 'greenwashing' by the Green Web Awards.
Barbie: Mattell accused of 'cynical greenwash'
Tags
- greewash |
- Mattel |
- Barbie |
- Public Relations |
- FMCG |
- Consumer Goods |
- ExxonMobil |
- Marketing |
- greenwashing
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