Lack of sponsorship threatens preparations for 2012 Olympics

by Louisa Barnett, Brand Republic 19-Aug-08, 10:30

LONDON - Efforts to find £100m in sponsorship for Britain's athletes has failed to materialise, leaving them short of essential funding in the run up to 2012, it has been revealed.

London 2012: funding shortfall

London 2012: funding shortfall

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