What London 2012 sponsors can learn from Beijing
BEIJING - The key lesson for marketers targeting the 2012 Olympics is that to stand out from the expected onslaught of ambush marketing, sponsors will have to develop intelligent strategies if they are to make the most of their huge investment in the Games.
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- Sponsorship |
- Drink |
- Marketing |
- Entertainment |
- Food |
- Sport |
- FMCG |
- Confectionery |
- Clothing |
- Global |
- Advertising
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