Michael Phelps criticised for Frosted Flakes sponsorship deal

by Darren Davidson, Brand Republic 22-Aug-08, 11:30

LONDON - Michael Phelps, the eight-time Olympic gold medallist, is suffering a backlash from health campaigners after agreeing to appear on boxes of Kellogg's Frosted Flakes and Corn Flakes instead of the company's healthier Wheaties cereal brand.

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Phelps: Kellog's controversy

Phelps: Kellog's controversy

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