Coors forms 'Project Eve' unit to bolster beer sales to women

by Gemma Charles, Marketing 27-Aug-08, 10:00

LONDON - A report from the British Beer and Pub Association showed that pubs, bars and restaurants sold 144m fewer pints between April and June this year than over the same period last year, sparking a rash of headlines proclaiming, 'Beer sales at lowest since Great Depression.'

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