Z-listers help ITV2's 'CelebAir' take off

by Daniel Farey-Jones, Brand Republic 03-Sep-08, 12:00

LONDON - ITV2's new reality TV series 'CelebAir' debuted with 549,000 viewers, while C4's 'The Secret Millionaire' led the primetime ratings with 4.2m, according to unofficial overnight figures.

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CelebAir: ITV2's new reality hope

CelebAir: ITV2's new reality hope

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