Why brands love Bond
LONDON - Coca-Cola's multimillion-pound deal with upcoming James Bond film 'Quantum of Solace' shows that the spy continues to be a huge draw for brands. The tie-up, for which Coca-Cola Zero will be rebranded as Zero Zero 7 to support the release of the second film in which actor Daniel Craig plays Bond, is the latest in a long line of collaborations.
Tags
Jobs
- MARKETING MANAGER : Luxury Travel Company, Dylan*
- , Central London
- INTERNAL COMMUNICATIONS MANAGER, Dylan*
- GOOD BENEFITS, Central London
- Digital Content Manager, Sage UK Limited
- , North East England
- Account Manager, Livewire PR
- £27-33K, West London
