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NBC uses Hulu to debut shows, build buzz
Premiere season is in full swing, and NBC is using the Web to debut the premieres of five shows: Lipstick Jungle, 30 Rock, Chuck, Life, and Knight Rider.
The season premieres will be available on Hulu.com for the week prior to the shows' debuts on broadcast TV.
This tactic has built some buzz online, with bloggers spreading the word and fans looking forward to a sneak peek. Four of the shows are returning to the Peacock network, with Knight Rider the only new series. A television movie served as the backdoor pilot last season.
Also hot online:
HBO launched a Viking Quest game Web site based on the fictional movie starring the Entourage character Johnny "Drama" Chase.
Promoting the upcoming Shia LaBeouf movie, Eagle Eye, a Web site encourages fans to go online and submit their telephone numbers for an interactive experience.
Writers for It's Always Sunny in Philadelphia launched a blog, which includes features like "Ask Dirty Frank" and "Dennis' Erotic Memoirs."
Michael Moore will release his next film, Slacker Uprising, online, where it will be free for three weeks starting September 23.
This article was first published on PR Week USA
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