Most marketers raiding offline budgets to up online spend
LONDON - About 81% of European advertisers claim that their allocated online ad spend has grown in 2008, with the majority revealing the funds came directly from their print, TV or DM budgets, according to new research.
Fennah: executive director of the EIAA
Tags
- United Kingdom |
- Europe |
- Digital |
- Web |
- Market Research |
- Advertising
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