Platform-A to launch ad exchange

by Tristan O'Carroll, Media Week 24-Sep-08, 12:57

LONDON - Platform A, the AOL division formed in June to bring together the media conglomerate's various advertising businesses under one roof, is to launch an ad exchange next year, taking it into competition with Yahoo's Right Media.

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AOL: Platform-A to launch ad exchange

AOL: Platform-A to launch ad exchange

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