Ad:Tech hears 'death of the campaign' prediction

by Sarah Johnson, Marketing Direct 25-Sep-08, 09:00

LONDON - Agencies need to prepare for the "death of the campaign" and embrace direct digital marketing, delegates of Ad:Tech London heard yesterday.

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The 'Can brands be friends?' debate was held at Ad:Tech yesterday

The 'Can brands be friends?' debate was held at Ad:Tech yesterday

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