Ad:Tech hears 'death of the campaign' prediction
LONDON - Agencies need to prepare for the "death of the campaign" and embrace direct digital marketing, delegates of Ad:Tech London heard yesterday.
The 'Can brands be friends?' debate was held at Ad:Tech yesterday
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- United Kingdom |
- Europe |
- Digital |
- B to B |
- George Bryant |
- ad:tech |
- Anthony Lukom |
- Shaun Gregory
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