IGA signs multi-year in-game ad deal with Activision

by Jacquie Bowser, Brand Republic 30-Sep-08, 15:00

LONDON - In-game advertising company IGA Worldwide has signed a multi-year agreement with games publisher Activision to feature ads in several games on Sony's Playstation 3, including 'Guitar Hero World Tour'.

Guitar Hero World Tour: in-game ad deal

Guitar Hero World Tour: in-game ad deal

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