Ann Summers launches viral heart throb contest to promote sex toy

by Jacquie Bowser, Brand Republic 02-Oct-08, 12:15

LONDON - Ann Summers has launched an online viral campaign inviting users to vote for Britain's number one male heart throb, in a bid to promote its latest sex toy - the Rampant Rabbit Heart Throb.

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Anne Summers: Rampant Rabbit Heart Throb campaign

Anne Summers: Rampant Rabbit Heart Throb campaign

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