Imperial combats credit crunch with new cigarette range
LONDON - Imperial Tobacco is launching a new economy bracket cigarette brand to keep sales up during harder economic times.
JPS: new economy range
Tags
- United Kingdom |
- JPS |
- FMCG |
- Europe |
- Imperial Tobacco |
- credit crunch |
- Gallaher |
- Tobacco |
- cigarettes |
- Marketing
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