Virgin Media launches VOD ad trial
LONDON - Virgin Media has signed up advertisers including Kelloggs, General Motors and John Lewis as it launches a targeted ad trial on its video-on-demand TV platform that will insert ads around selected programmes from Virgin Media TV, Channel 4 and Warner TV.
Virgin Media: launches VOD
Tags
- United Kingdom |
- Europe |
- Digital |
- Television |
- Media |
- Advertising
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