Pepsi rolls out £700m global brand makeover

by Joe Thomas, Marketing 21-Oct-08, 08:30

LONDON - Pepsi has unveiled a new-look logo as part of a radical $1.2bn (£700m) global brand revamp ahead of plans to launch its US brands Mountain Dew and Sierra Mist in the UK.

Email this article to a friend

* - indicates required field.






Related Items

News Items
Pepsi ends 48-year relationship with BBDO
Coke trims European roster to four agencies
Coca-Cola to replace 'Coke side of life' with 'Open Happiness'
American consumer group sues Coca-Cola over marketing of VitaminWater
Tropicana abandons pack design following customer complaints
 

MORE

 

Tags

Jobs

MARKETING MANAGER : Luxury Travel Company, Dylan*
, Central London
INTERNAL COMMUNICATIONS MANAGER, Dylan*
GOOD BENEFITS, Central London
Digital Content Manager, Sage UK Limited
, North East England
Account Manager, Livewire PR
£27-33K, West London
Find over 3000 jobs

Directory