Walkers 'Do Us A Flavour' challenge attracts one million

by Dan Leahul, Brand Republic 24-Oct-08, 11:45

LONDON - Walkers has had more than 1.1m entries and substantial web visits for its 'Do Us A Flavour' competition, asking the public to suggest a new crisp flavour for a £50,000 prize and 1% share of future royalties.

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