US election marketing techniques to cross Atlantic

by Noelle MacElhatton, Brand Republic 03-Nov-08, 14:45

LONDON - DM and digital pundits predict UK politicians will seek to adopt the digital marketing techniques used in the US presidential election but warn against "blind copying" of the texting, social networks and search marketing employed to such a wide extent by Barack Obama.

Email this article to a friend

* - indicates required field.






Jobs

Directory