Opinion: Savvy marketers will harness the 'semantic web'
The breadth and scale of the opportunities for consumers to create content, hold conversations and share their opinions online just keeps on growing. But as we grapple with how to engage with consumers through these new channels, we need to understand what people are saying and what they mean.
Riddell: asking the right questions
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- United Kingdom |
- Europe |
- B to B |
- Digital Media |
- Telecoms and IT |
- Media
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