Opinion: The online race for the festive pound
'The Great Escape', Quality Street and embarrassing misdemeanours under the mistletoe -- yes Christmas is nearly upon us. This is the most competitive, and lucrative, time in the high street calendar with retailers in an all-out battle for consumer spend and food and drink brands are obviously at the very forefront of this fight.
Williams: vice president of marketing at Allrecipes.co.uk
Tags
- Food |
- United Kingdom |
- FMCG |
- Europe |
- B to B |
- Digital Media |
- Drink |
- Media
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