Johnson & Johnson axes Olympic sponsorship

by Nikki Sandison, Brand Republic 18-Nov-08, 13:55

LONDON - Johnson & Johnson is dropping out of its global sponsorship deal with the International Olympic Committee, worth up to $100m (£67m) over four years, leaving the 2010 Vancouver Winter Olympics and London 2012 without important funding.

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Winter Olympics: sponsorship shortfall

Winter Olympics: sponsorship shortfall

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