Universal McCann faces loss of £8m Viagra account

by Arif Durrani, mediaweek.co.uk 25-Nov-08, 10:35

LONDON - Universal McCann is set to lose a potential £8m media account for Viagra before it starts, after proposals to make it available over the counter were blocked by European regulators.

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Viagra: European ruling set to block plans for first marketing campaign for the drug

Viagra: European ruling set to block plans for first marketing campaign for the drug

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