GroupM warns of 10% ad spend drop in traditional media
LONDON - Ad spend in traditional media is expected to fall 10% in the UK this year, the worst performance in 17 years and the biggest drop of any developed country in 2008, according to a GroupM report published today.
Ad spend: GroupM warns of 10% drop in traditional media spend
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- Outdoor |
- Magazines |
- National Press |
- GroupM ad spend |
- Radio |
- Cinema |
- Regional Press |
- Television |
- Media
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