Asda chief says thrift is here to stay

by Nikki Sandison, Brand Republic 12-Dec-08, 09:30

LONDON - Frugality will become cool and frivolity will be out for a generation of shoppers, according to Andy Bond, chief executive of Asda, after the chain noted changing customer habits, including eating food after its best-before date.

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Asda: shoppers change habits

Asda: shoppers change habits

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