Don't blink: Is Dream's brief sponsorship of Celebrity Big Brother a spot ad?

by Sarah Johnson, marketingmagazine.co.uk 13-Jan-09, 09:30

LONDON - The sponsorship of Channel 4's Celebrity Big Brother by Dreams appears, at first glance, as an odd fit given that the whole Big Brother franchise has traditionally been sponsored by brands seeking to target a youth audience attracted by its edgy content.

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