Coca-Cola to replace 'Coke side of life' with 'Open Happiness'

by Ed Kemp, marketingmagazine.co.uk 15-Jan-09, 09:08

LONDON - Coca-Cola looks set to drop its global strapline the 'Coke side of life' for a new line 'Open Happiness', after trademarking the slogan in the UK earlier this year.

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Coca-Cola Happiness Factory

Coca-Cola Happiness Factory

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