Opinion: Mature Marketing

by Matthew Fitzsimons, Brand Republic 15-Jan-09, 13:00

It is true to say that none of us want to get older, even worse, none of us want to be called old. However, when you look at the defining factors of the lifestyle of the already retired members of the grey market is really quite appealing -- in fact, I wonder why we aren't all looking forward to life after sixty.

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