ITV merchandising ambitions hit by Britannia High cancellation
LONDON - Low ratings have forced ITV to cancel 'Britannia High', the homegrown rival to Disney's money spinning 'High School Musical' that it hoped to turn into a live events and a lucrative merchandising franchise.
Britannia High: the brainchild of Strictly Come Dancing's Arlene Philips
Tags
- Britannia High |
- Take That |
- Television |
- Entertainment |
- Marketing |
- Strictly Come Dancing |
- Media |
- Campaign |
- United Kingdom |
- Europe |
- Gary Barlow |
- ITV |
- High School Musical |
- Coronation Street |
- Disney
Jobs
- MARKETING MANAGER : Luxury Travel Company, Dylan*
- , Central London
- INTERNAL COMMUNICATIONS MANAGER, Dylan*
- GOOD BENEFITS, Central London
- Digital Content Manager, Sage UK Limited
- , North East England
- Account Manager, Livewire PR
- £27-33K, West London
