WPP forms partnership with Omniture with $25m investment

by Darren Davidson, Brand Republic 29-Jan-09, 09:40

LONDON - WPP has formed a strategic partnership with Omniture, the online optimisation business, which will see the marketing services group invest $25m (£17.5m) in Omniture shares and Omniture consultants work inside WPP agencies.

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Sorrell: WPP invests $25m in Omniture

Sorrell: WPP invests $25m in Omniture

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