Absolut Vodka faces £33m claim for 'stealing' TV programme concept

by Daniel Farey-Jones, Brand Republic 05-Feb-09, 09:25

LONDON - Absolut Vodka is being sued for £33m by an Australian entrepreneur who claims it stole his idea for a charity-focused reality TV programme about New York bartenders.

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Absolut: sued for breaking confidentiality agreement

Absolut: sued for breaking confidentiality agreement

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