Brands getting short end of stick with Google search
LONDON - Brands are paying Google more for less according to research that claims Google's pay-per-click costs have risen as click-through rates have decreased.
Google: relaxed trademark policy in May
Tags
- IPA |
- Digital |
- Search |
- Web |
- Digital Media |
- Institute of Practitioners in Advertising |
- BLM Quantum |
- Media |
- pay-per-click |
- Google |
- Rob Taylor |
- Data Processing |
- Market Research |
- Global
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- £27-33K, West London
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