Britvic to revamp J2O brand

by Joe Thomas, marketingmagazine.co.uk 24-Feb-09, 09:30

LONDON - Britvic is relaunching J2O, the UK's leading adult soft drink, after minimal sales growth in the face of tough competition from Schweppes and the decline of the pub trade.

J2O relaunch

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Britvic to revamp J2O brand

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