Volvo campaign to include barcoded ads for quick response

by Arif Durrani, mediaweek.co.uk 05-Mar-09, 15:45

LONDON - Volvo is set to launch a pan-European advertising campaign for its C70 marque that will include print ads with a specially integrated QR (Quick Response) barcode.

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Volvo C7: European campaign to use barcoded ads

Volvo C7: European campaign to use barcoded ads

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