Cheltenham Festival demonstrates resilience to sponsorship downturn
LONDON - The Cheltenham Festival's sponsorship income is on course to equal last year's total after it secured a deal with Citroen, its first car brand partner for several years.
Cheltenham Festival: Citroen signs up
Tags
- Sponsorship |
- Seasons Holidays |
- Peter McNeile |
- Citroen |
- Entertainment |
- Cheltenham Festival |
- Marketing |
- JCB |
- Sport |
- United Kingdom |
- Ryanair |
- Europe |
- Advertising
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