Coors targets women with first UK clear beer

by Gemma Charles, marketingmagazine.co.uk 24-Mar-09, 08:30

LONDON - Coors Brewers has developed a clear lager - a first for the UK market - as part of its multi-million-pound project to increase the number of women who regularly drink beer.

Related Items

News Items: Coors forms 'Project Eve' unit to bolster beer sales to women; SABMiller to roll out globally beer brand for women; Carling aims 99-calorie beer at women; We'll Call You - Coors; Miller beer campaign promotes support of live music event The Mill; Carlsberg trials female-focused drinks brand Eve

Tags

Alcohol |
Food & Drink

Jobs

MARKETING MANAGER : Luxury Travel Company, Dylan*: , Central London
INTERNAL COMMUNICATIONS MANAGER, Dylan*: GOOD BENEFITS, Central London
Digital Content Manager, Sage UK Limited: , North East England
Account Manager, Livewire PR: £27-33K, West London

Find over 3000 jobs

Directory

ADVERTISEMENT