Study shows in-game advertising more effective than TV
LOS ANGELES - In-game advertising is found to be more effective than TV marketing, delivering a 500% increase in consumer brand awareness, according to a new study.
In-game advertising: strong results
Tags
- in-game advertising |
- Europe |
- Digital |
- Web |
- Digital Media |
- Media |
- Global |
- Digital Marketing |
- Advertising
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