Iris Digital tries no advertising conversation-only strategy
LONDON - Iris Digital is experimenting with bypassing traditional media buying and using only social media conversations to promote a competition for football fans to win tickets to a Sony Ericsson VIP party.
Iris: Twitter page for its Kiss The Cup promotion
Tags
- Sony Ericsson |
- Digital |
- Direct Marketing |
- Iris Digital |
- Telecoms and IT |
- Sales Promotion |
- Marketing |
- Media |
- Facebook |
- Fifa |
- Twitter |
- Luis Carranza
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