Amazon blocks Phorm's tracking technology

by Jacquie Bowser, revolutionmagazine.com 15-Apr-09, 14:45

LONDON - Amazon UK has said it will not allow behavioural targeting firm Phorm to scan its web pages to produced targeted ads, becoming the first high-profile website to shun the controversial technology.

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Amazon has become the first major website to opt out of Phorm

Amazon has become the first major website to opt out of Phorm

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