Is there a market for savoury breakfast bars?

by Staff, marketingmagazine.co.uk 06-May-09, 08:30

Unilever is to extend its Marmite brand with the roll-out of a savoury bar in the hope that consumers will be tempted by the yeast extract's distinct flavour in a sector dominated by sweet products.

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Grocery Food |
OgilvyAction |
Marmite |
Christian Woolfenden |
Oliver Lewis-Barclay |
Food & Drink |
breakfast bars |
Marketing |
Media |
Hooper Galton |
Bacardi |
Molson Coors Brewing |
Simon Davies |
Peter Lidgey |
Branding |
Advertising

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Is there a market for savoury breakfast bars?

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