Guide Dogs tests reduced value donation drive

by Nikki Sandison, Marketing Direct 07-May-09, 14:00

LONDON - The Guide Dogs for the Blind Association is attempting to beat the recession by testing a £2 per month ask, instead of its usual £6, in a cold mailing to 100,000 names.

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Guide Dogs asks for £2 a month

Guide Dogs asks for £2 a month

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