Silverpop 'solves best time to send marketing emails' dilemma

by Nikki Sandison, Marketing Direct 12-May-09, 08:00

LONDON - Silverpop has launched a tool that it says predicts the ideal message delivery time for each address on a mailing list. Send Time Optimization delivers messages at the precise day and time the recipients are most likely to be in their inboxes, the company claims.

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