Sugar uses The Apprentice theme for first government initiative

by James Quilter, Brand Republic 10-Jun-09, 09:30

LONDON - 'The Apprentice' star Sir Alan Sugar has come under renewed pressure to leave the show following his first appearance in his new role where he appeared in a government-backed event dubbed "The Apprentice".

Sugar: under fire from the Tories

Sugar: under fire from the Tories

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