Microsoft teams up with Interpublic to 're-invent' media planning
LONDON - Microsoft has developed a new piece of software that promises to "re-invent the way media is planned, purchased, measured, reported and optimised".
Microsoft: develops Moms with Interpublic
Tags
- Universal McCann |
- Interpublic |
- Mediabrands |
- Agency |
- Initiative |
- Microsoft |
- Media |
- Global |
- Advertising
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