King of Shaves takes on banks with £5m 'shaving bond'

by Daniel Farey-Jones, Brand Republic 23-Jun-09, 09:05

LONDON - The man behind King of Shaves is attempting to use the brand's appeal to convince 5,000 consumers to each lend the company £1,000 to boost its marketing budget.

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King of Shaves: offers shaving bonds

King of Shaves: offers shaving bonds

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