Publicis partners with Microsoft to explore digital opportunities

by Arif Durrani, mediaweek.co.uk 26-Jun-09, 11:10

LONDON - Publicis Groupe, home to ZenithOptimedia and Starcom MediaVest Group, has become the latest communications behemoth to partner with Microsoft with a view to exploring the marketing opportunities presented by the new digital world.

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David Kenny, managing partner of VivaKi

David Kenny, managing partner of VivaKi

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