How can brands stay legal with their online behavioural targeting?

by Mark Turner and Danielle Lemon, marketingdirectmag.co.uk 03-Jul-09, 23:28

Q: I understand there are new laws coming into force in September with regards to online behavioural advertising. What do I have to do to make sure I am in compliance?

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IAB: Google, Microsoft and Yahoo have signed up to follow the IAB's code

IAB: Google, Microsoft and Yahoo have signed up to follow the IAB's code

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