Australia seeks agency for £10m rebrand

by Jennifer Whitehead, Brand Republic 26-Aug-09, 12:30

LONDON - The Australian government is running a A$20m (£10.2m) pitch for a new campaign to rebrand Australia as more than just a tourism destination, along the lines of the '100% pure New Zealand' positioning.

Hogan: puts another shrimp on the barbie

Hogan: puts another shrimp on the barbie

Related Items

News Items: JWT scoops global Tourism New Zealand account; ASA bans Tourism Australia poster campaign; Tourism Australia drops M&C Saatchi; Tourism Australia awards task to DDB; Australia encourages athletes to 'Rip the Brits to bits' in Olympic ad campaign

Tags

Jobs

Marketing Manager, Smith Carey: To c£60k+, East Midlands
PR SENIOR ACCOUNT MANAGER :: SPORTS, Dylan*: FANTASTIC BENEFITS, Central London
Marketing Manager, Companion Care (Services) Ltd: £40k, South East England
Social Media / Community Exec - London £25k, Propel: £20000-£25000, Central London

Find over 3000 jobs

Directory

ADVERTISEMENT