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BT and More Than message to Royal Mail: 'Don't force us to switch channels away from direct mail'
LONDON - The retail marketing director of BT, one of the UK's biggest spenders on direct mail, and the marketing director of insurer More Than, have called on Royal Mail postal workers to end the strike, or else face defection by direct mail users to other channels.
BT: heavy user of direct mail but also of other direct response channels
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