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CLIENT OF THE WEEK - BrightHouse will spend £1.5m on pre-Xmas direct marketing, but Royal Mail won't see any of it
Rent-to-buy household retailer BrightHouse has just unveiled its biggest marketing spend ever - £1.5m on a pre-Xmas TV and door drop campaign. Here, BrightHouse marketing director Alan Beesley explains the retailer's 'community relationship' strategy and why he's giving Royal Mail a wide berth
BrightHouse: 'community relationship' marketing
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