Confectioner Mars re-registered the name as a UK trademark in what looks to be a bid to cash in on consumer interest in nostalgia.
It is the latest in a line of relaunches for retro brand names, coming just weeks after Mars announced plans to bring back another former favourite, Opal Fruits.
Marathon was renamed Snickers in 1990, after Mars decided to scrap the British brand and bring it into line with its global operation.
Cadbury pioneered the craze by bringing back the Wispa bar initially for a limited time only. The move was so successful that Cadbury has brought Wispa back permanently.
Comments
Annoy us by taking them away in the first place then try to sell us "clever marketing" by bringing them back with teaser campaigns? I wish I got paid to do nothing
What worries me is that sales will probably increase for a short time because of it. I mean how dumb can you get? " I haven't eaten a Snickers bar for 18 years, but now they are called Marathon again I'm on 20 a day"
Mike i'm with you on this one. i dont do Snickers, BUT Marathon... Oh Yes
Why not just revert every brand name back to its original moniker, and re-run all of the old TV advertising and all of the old media plans?
It will make all the nostalgia halfwits happy. And ITV.
Then maybe the movie industry can remake a load of old movies, comicbook stories and tv shows since they have essentially run out of ideas.....hang on a sec
Retro brand name changes are becoming very tiresome and depressingly familiar. Where's the creativity and imagination? Too many marketeers are risk averse and seek refuge in tried and tested formulas. Dull, dull, dull.
I blame Take That....
I completely understand renaming Starburst back to it's original incarnation of Opal Fruits, because most people still refer to them by their original name, but Marathon?!?!
maybe this reminds you all that you are of the age that the majority of your life is catagorised as retro and filed under nostalgia and the clothes of your hey day are now ridiculed at fancy dress parties...or it reminds you that you haven't had fun in 18 years and makes you bitter.
I wonder if they will be as big as they were too?
Comments
anthony agarrat - 12/05/2008
Yawn
Alexi Lambrou - 12/05/2008
Annoy us by taking them away in the first place then try to sell us "clever marketing" by bringing them back with teaser campaigns? I wish I got paid to do nothing
David Llewelyn-Jones - 12/05/2008
meh
Mike Blunt - 12/05/2008
What worries me is that sales will probably increase for a short time because of it. I mean how dumb can you get? " I haven't eaten a Snickers bar for 18 years, but now they are called Marathon again I'm on 20 a day"
Awalla Fa'Shagba - 12/05/2008
Mike i'm with you on this one. i dont do Snickers, BUT Marathon... Oh Yes
Jeremy Lee - 12/05/2008
I pity you fools
brendan judge - 12/05/2008
Why not just revert every brand name back to its original moniker, and re-run all of the old TV advertising and all of the old media plans? It will make all the nostalgia halfwits happy. And ITV.
Alexi Lambrou - 13/05/2008
Then maybe the movie industry can remake a load of old movies, comicbook stories and tv shows since they have essentially run out of ideas.....hang on a sec
Darren Davidson - 13/05/2008
Retro brand name changes are becoming very tiresome and depressingly familiar. Where's the creativity and imagination? Too many marketeers are risk averse and seek refuge in tried and tested formulas. Dull, dull, dull.
Philippa Mathers - 13/05/2008
I blame Take That.... I completely understand renaming Starburst back to it's original incarnation of Opal Fruits, because most people still refer to them by their original name, but Marathon?!?!
Andrew Harrison - 14/05/2008
maybe this reminds you all that you are of the age that the majority of your life is catagorised as retro and filed under nostalgia and the clothes of your hey day are now ridiculed at fancy dress parties...or it reminds you that you haven't had fun in 18 years and makes you bitter. I wonder if they will be as big as they were too?